Capital requirement
Home-based or rented 1-room (20–30 students): ₹50,000–1.5L. Dedicated centre 2–3 rooms (50–100 students): ₹3–8L including fit-out, furniture, whiteboard, projector and AC. Larger multi-subject institute: ₹10–25L. Budget 6 months' fixed costs (rent + salaries) as runway before expecting profit.
Legal registration
Sole proprietorship (simplest, no separate registration) or Private Limited / LLP (if multiple founders or you want outside investment). Trade licence from your local municipal authority (₹500–5,000/year). GST registration if annual fee collection exceeds ₹20 lakh. MSME Udyam registration (free online) for government scheme access. No central coaching regulation exists — check your state for any state-level requirement.
Batch planning and scheduling
Decide your subjects and target board (CBSE / state board / competitive exams). Group students by standard and subject — a common mistake is mixing too many levels. Each batch should be 15–25 students for manageable attention. Morning and evening slots maximise room utilisation. School-day timing (3–6 pm) is peak demand; charge a slight premium for this slot.
Fee structure that works
Monthly fees ranging from ₹800–4,000 per student per subject depending on city and target exam. Collect quarterly in advance (not monthly) to improve cash flow. Offer a sibling discount (5–10%) but avoid deep early-enrolment discounts — they anchor the price low. A refundable admission fee (₹1,000–2,500) confirms serious enquiries.
Filling your first 50 seats
Start with a free demo class — 10 students attending is enough to trigger word-of-mouth. Google Business Profile is the highest ROI free channel. WhatsApp status updates for daily tips builds authority with parents. A banner at the nearest school gate during admission season costs ₹800 and converts well. Monthly result announcements (percentage improvements) keep retention high.
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