SME Growth Checklist India

Must Do First

• Claim or create your Google Business Profile.
• Add correct business name, phone, address or service area, website and timings.
• Add your main services and starting prices.
• Upload at least 10 real photos.
• Set up WhatsApp Business profile.
• Create a Google review link and QR code.
• Add Call, WhatsApp, Direction and Booking buttons wherever possible.
• Create a customer list in Google Sheets.
• Send follow-up messages to old customers.
• Track calls, WhatsApp leads, bookings, reviews and repeat customers every month.

Google Business Profile

• Search your business name on Google Maps first.
• If a profile exists, claim it. If no profile exists, create one.
• Use your real business name only. Do not add extra keywords.
• Choose the most accurate primary category.
• Add exact address if customers visit you.
• Hide address and set service area if you visit customers.
• Add services, photos, hours, phone, website and appointment link.
• Check the profile once every week for wrong edits.

WhatsApp Business

• Install WhatsApp Business app.
• Add business name, category, photo, address, hours and website.
• Add product or service catalogue.
• Create greeting message and away message.
• Create quick replies for price, location, review, booking and thanks.
• Use labels: New Lead, Interested, Booked, Paid, Follow Up, Repeat Customer.
• Ask permission before sending regular offers.

Review Growth

• Create one Google review link.
• Create a review QR code and print it for counter, reception and invoice.
• Ask happy customers for reviews after service completion.
• Reply to every positive review.
• Reply calmly to every negative review.
• Do not offer money or discounts for reviews.
• Track review count every month.

Website or Landing Page

• Make the website mobile-friendly.
• Put phone and WhatsApp button at the top.
• Add service list, price range, location, hours and real photos.
• Add reviews, FAQ, map link and booking/contact form.
• Make every phone number tap-to-call.
• Make every WhatsApp button open chat directly.
• Test website speed on mobile.

Customer Sheet

• Create a Google Sheet named Customer Follow-Up.
• Add columns: Date, Customer Name, Phone, Service, Amount, Status, Next Follow-Up Date, Notes.
• Add every new enquiry.
• Mark lead status: New, Interested, Booked, Done, Lost, Follow Up.
• Filter customers due for follow-up today.
• Send WhatsApp reminders daily.
• Track monthly revenue, best service and best lead source.

Weekly Marketing Routine

• Upload 3 fresh photos to Google Business Profile.
• Ask 5 happy customers for reviews.
• Send follow-up to 20 old customers.
• Post 2 local proof posts on Instagram/Facebook.
• Check missed calls and WhatsApp leads.
• Update customer sheet.

30-Day Action Plan