Broadcast Lists: The Safe Way to Message Many People
The 256-contact limit, opt-in rules, and message templates that don't trigger bans.
What is a broadcast list
A broadcast list lets you send a personal-style message to many people at once — each person receives it separately (not like a group). The customer doesn't even know it's a broadcast.
Key rule: the contact must have saved your number
A broadcast message only reaches people who have saved your number. So get customers to save your number first, through a welcome message.
The 256 limit and opt-in
A list holds a maximum of 256 contacts. Only message people who've given permission or are already your customers. Broadcasting to random numbers is the biggest cause of bans.
Writing safe messages
Give value, not just 'buy now'. Use a personal name, a relevant offer, and an opt-out option ("reply STOP"). Spammy language and repeating the same message trigger bans.
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