WhatsApp Business vs WhatsApp: What You Need
When free WhatsApp is enough, when to upgrade to WhatsApp Business, and when the API makes sense.
Understand the three options
1) Regular WhatsApp — for personal use. 2) WhatsApp Business app — free, built for small business (catalog, quick replies, business profile). 3) WhatsApp Business API — for high volume and automation, paid and setup-heavy.
For most SMEs: the Business app
For salons, clinics, coaching centres and kirana stores, the free WhatsApp Business app is enough. It has business hours, a catalog, away messages and quick replies. Start here.
When you need the API
When you need to send hundreds of automated messages a day or integrate with a CRM, the API makes sense. A small business doesn't need it — it adds cost and complexity.
Complete your profile first
Name, photo, address, hours, catalog and a greeting message — these small things build trust. Create a click-to-chat link and put it on Google and Instagram.
Everything here comes ready-made inside AgenticVani — one-time ₹499, no monthly fee.
See WhatsApp Automation